A Successful Brand Is a Successful Business

Now that you’ve come up with your new business idea, it’s time to think about how you’re going to present it to the world. Whether you have a motto or not, a logo helps form the “face” of your company and is one of the first things potential customers will see. As with any new discipline, there are a lot of new things to learn, but getting acquainted with the basics is the first step on your journey.

Before you create any concrete marketing elements, you want to first get your branding down on paper. You can think of a brand as the total sum of a company’s public image and identity – everything from its logo and name, to packaging and advertisements. These things help communicate a broader range of emotions, showcase products and create clear points of view for customers.

Ready to work on your brand and bring your business to life? Artisedesign.com is always there to help you out, so get started today!

Elements of Branding:

Your business brand doesn’t live only within your hands. It grows organically based on the type of company you run and all the decisions you make from one day to another. One of these decisions is what name your company will go by, which is why we suggest choosing a domain for your website that is easy to say and remember, in order to grow familiarity with it and gain an advantage over competitors who might have more complex or unique names.

After this step comes the different identity elements like the logo, colors and fonts which sets a framework for how people perceive and interact with you as a brand. In this way your business becomes fully linked to the values you stand behind as both a company, but also as an owner!

“Your brand is what people say about you when you’re not in the room.”

JEFF BEZOS

Business and Brand Logo:

Humans are mostly visual creatures, so the appearance of a good logo can capture their attention and create a positive first impression. A logo is meant to be representative of your brand, like how wearing a company uniform shirt at work will immediately showcase what company you work for to anyone who meets you for the first time. Your logo should be memorable and unique enough that when people see it, they instantly think of your brand and don’t confuse it with another company/product out there.

Remember, your logo is the face of your company, so it should reflect the values of your business. Keep these pointers in mind as you plan this important visual element: Your logo is more than an icon. Make sure it’s deliberate and communicates what makes your company unique. Let white space be your friend—it adds character and engages the viewer to pay attention to the details without a complicated design. Think twice about positioning text over pictures (which often happens), it ruins the image and bleeds into the background when used for a favicon or an avatar.

At artisedesign.com, you can get a professional logo quickly and it all starts with an idea. All you need is the name of your company or organisation, and then we will create number of logos suitable for your requirements!

Color Psychology:

Your color palette is a calling card of your brand; it’s often the first point of visual contact that people have with you. Your color palette gives people within and beyond your network a sense of identification with your company and its narrative by providing an intimate glimpse into both the values you hold dear and what the company strives for in the future.

Font:

Successful brands understand that different fonts evoke differing emotions, personalities and feelings. So choose your fonts carefully – no one wants to send the wrong message to their audience accidentally.

As the owner of your brand, it is you who decides how your business communicates its messaging to others. Be careful! Certain details can be overlooked and ultimately project a message that was never intended to be sent. Your service could be as valuable as you allow it to become and fonts are one way people get a sense of what your brand offers them.

Branding is Key to Success:

Sometimes it’s about more than the products you sell. A company’s reputation is just as important. How well do you know your brand? Do customers view you as a leading supplier of quality products and services that they can depend on? Your brand identifies who you are, what business you’re in and the experiences customers can expect when they interact with your organization.

For instance, let’s take a look at Uber – this innovative business has managed to leave a distinct mark on the minds of many people around the world in a short period of time simply by standing out from its competition in terms of both reputation and image. The company has been able to captivate us all because it not only offers convenient transportation services, but also excellent customer service where drivers arrive promptly ready to take us away in style. Customers aren’t thinking about what car an individual driver drives but instead how reliable the service appears to be.

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