Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Giant companies like Amazon and Walmart have discovered a new way of enticing shoppers directly to their virtual doors by selling products at discounted prices using this avenue which is anything but new but still many are unaware of its growing popularity.
This includes any form of electronically transmitted advertisement from one person or company to another on the Internet that’s been used for decades now as a fast and convenient way to purchase a variety of products or get information about certain services even without having to dial up expensive toll-free numbers. Marketing tools include company websites and consumer-generated content as well as search engines, social media, and email.
Why Digital Marketing is important?
There are several benefits of digital marketing:
1. You can focus your efforts on only the prospects most likely to purchase your product or service.
2. Digital marketing costs a lot less than outbound marketing methods. It evens the playing field within your industry so that you can compete with bigger brands. 3. You’ll know if what you’re doing is working and be able to change things up quickly.
4. Digital marketing allows for an engagement at every stage, which is something inbound marketing has done for some time now – due in large part to things like blogging and emailing.
Types of Digital Marketing:
1. Search Engine Optimization (SEO)
SEO takes your website and works to improve your page ranking so that your website gets seen more often. As such, this process is mostly used for websites, blogs, and infographics.
SEO is a lot of fun because it’s not like there are any real limits to what you can accomplish. You can set your own goals and see if it makes sense for you to climb the corporate ladder or whether you’d prefer to start your own business with minimal overhead costs. The best part about all of this is that the technology, skillsets and abilities required to succeed as an SEO specialist are remarkably transferable! There are plenty of online resources readily available by places of high expertise where they’ll gladly share their secrets with fellow professionals. It just might be worth getting in touch to develop an action plan.
2. Content Marketing
The purpose of this term is to promote your company or the products that your company makes. The reason behind it is to bring up traffic, encourage visitors into coming back, and to communicate with your target audience.
3. Social Media Marketing
The channels you can use in social media marketing include:
Viral marketing strategies are often used to increase interest in a product, service or cause. One such strategy is partnering with popular content creators and publishing branded content that supports the creator’s comic strip, blog or other publication. If you can create something share-worthy your customers will want to share on their social media accounts, it might organically spread across a social media channel leading interested parties to check out your brand and product offerings of course!
4. Pay Per Click (PPC)
PPC ads are a very effective means of driving traffic to your website that can easily be done. It is done by paying money in exchange for traffic. One of the most popular types of PPC ads is Google Ads which allows you to buy top positions on Google’s search engine results pages at a rate per click.
5. Affiliate Marketing
When you’re browsing through a website, there are many visual elements such as banners and buttons. You may click on them because they take you to something interesting or fun, but if they lead to a website where you have to pay, it’s not free anymore; in fact, it’s advertising.
6. Email Marketing
Companies use emails for marketing purposes and if you are to use it successfully, you need to learn how to be genuine. Don’t over-do your emails with junk content – Only add in the essentials of what you intended for that particular email. And most importantly: don’t clutter up your customer’s inbox!
7. Inbound Marketing
Inbound marketing involves the use of tools to proactively attract and engage with a target audience in order to improve brand awareness, drive quality traffic, and increase conversion rates. Inbound marketing relies on collaboration across teams, using a range of digital marketing tactics that are tailored to support your specific goals.
8. Sponsored Content
With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. One type of sponsored content is called Influencer Marketing.
With this type of sponsored content, a company pays an influencer in its own industry to publish posts about their product on social media for their audience members to view. Another type of sponsored content can be a blog post or article that is written to highlight a topic, service, or brand.
9. Search Engine Marketing (SEM)
When leads for your business are being generated by an advertising campaign to a search engine as well as from people who click these ads, it’s time to increase sales by maximizing every lead. There are three types of paid advertising that can help catch the attention of future customers and keep them engaged with your brand: SEM (which includes Bing Ads and AdWords), Facebook Ads and Instagram Ads. The positive thing about SEM is that the impressions – which are the number of times when display ads in search engine results pages online have been viewed – helps you maximize on every traffic opportunity and get more qualified leads visiting your landing page or product store.