When you buy your own domain name, it can make it easier for people to find your website online. Plus, as more sites get started on the web every day, it’s becoming increasingly important for businesses to be able to stand out in a sea of generic addresses. A good domain not only gives customers an easy to remember address, but also offers many other benefits including the ability to leverage branding efforts and grow an impressive business portfolio.
When it comes to having a website, there are many important steps and factors to take into consideration. Building an online presence on the internet can be quite beneficial because doing so provides you with an easy way to reach out to customers or clients who reside in the country or even worldwide. But starting up a website is a lot more than just picking any old domain name. There are just as many things one has to consider before actually purchasing something like a domain name for your site. Because buying the right address is incredibly crucial, we’re going to take you through a few steps that will help you navigate what’s probably going to be one of your most critical decisions upfront when registering your main URL for your website.
What is domain?
A domain name (often just referred to as a domain) is the address you type into a browser to go to a web page. It’s like the home of your website, so every domain is unique. Consider www.artisedesign.com for example – it’s one of thousands of domains on the Internet that all share the same IP address (which we won’t bore you with here). A domain name was created so people could access websites more easily.
Every URL has an IP address, which is a string of numbers representing individual websites. However, because it is easier to remember a word than what looks like gibberish, domains were created as human-friendly alternatives – and they are much easier to remember !
Choose a correct domain name!
Choosing the right domain name can make all the difference when it comes to making potential customers want to keep coming back again and again. Your domain name serves as your business’ ‘home on the web’ so it’s vital that you take plenty of time to choose a website address that best represents your brand and emphasizes what you’re about. You should identify every area of your business where using a good domain name directly or indirectly affects your business:
1. It ensures a good first impression. Your website will represent your business when it first comes into contact with a potential customer. Your domain name can help you to establish credibility with your audience, so make sure you choose a relevant and loving name that they’ll remember you by!
2. It’s a solid foundation for brand building. Your domain name can help enhance your company’s name recognition if it stands out, is memorable and in tune with the rest of your branding assets.
3. It’ll improve your brand’s SEO potential. Having an SEO-friendly domain will help your brand be found when people want what you have to offer! Having the right domain can be crucial in telling customers why they should choose your products and services over someone else’s. And even though google wont help your business succeed without being a well rounded business; having a domain that does its part can go hand in hand with everything else you do that will give your business a higher chance at success.