03. Journey with Siera
Went to a lot of meetings with Siera’s leadership team to talk about their business and what they wanted the website to do. Website design is not just about choosing a color palette; it has other factors that need to be considered, like how users might react emotionally when seeing certain colors on your site. Blue represents a sense of calm, peace, harmony, trust or honesty. This is why we chose this color to help convey these same feelings or sensations when you see this color on our website!
